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Projects

Custom watch development in practice.

Three development studies, each following a different technical problem from brief to physical watch — a complete watch resolved as one system, a material requirement turned into a structural answer, and prototype feedback reaching a product before production.

Not a complete list. Three studies, chosen because each one resolves a different kind of problem.

03 — What the projects show

What these projects show.

Read together, the three studies answer three different questions.

  • Scope

    A complete watch, with case, dial, movement integration, bracelet and caseback resolved together while the design was still moving. The study shows how interdependent decisions are settled before tooling.

  • Feasibility

    A dial built from natural stone at a thickness where the material stops behaving as a surface. The study shows a requirement becoming a structural problem, and then an engineering answer.

  • Validation

    A watch taken to its intended users as prototypes, and changed by what came back. The study shows feedback reaching the product before a production decision, rather than after it.

Each study stays with the engineering: what was difficult, what was decided, and what that decision changed.

04 — Capabilities

The work behind the projects.

Each project drew on capability areas that are described in their own right — the subject of the work, and the considerations that shape it.

All capabilities

Have a watch project in development?

Send the brief, the drawings, or the idea. The first review is a conversation about what the project needs, not a quotation.